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Module - BUSI2016 - Introduction to Marketing B
| Programme | H715 - MEng (Hons) Product Design and Manufacture (Year 2 Compulsory) H700 - BEng (Hons) Product Design and Manufacture (Year 2 Compulsory) N1 - Business School Modules |
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| Year |  Select a new weight:
           https://curriculum.nottingham.ac.uk/2026/view/tree/2232/year_lookup/XXIDXX
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| Accrediting Bodies | https://curriculum.nottingham.ac.uk/2026/view/tree/2232/year_lookup/XXIDXX
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| Module Code | BUSI2016 |
| Lecturer | RJ Cluley |
This module aims to:
- Introduce the concept of marketing as an approach to business.
- Discuss the nature of marketing strategy.
- Investigate the challenges of managing the marketing mix.
- Illustrate how understanding and application of the principles of marketing can assist in the strategic management of the firm.
- Sessions
- Learning Activities
- Outcomes
- Other Modules
https://curriculum.nottingham.ac.uk/2026/view/tree/2232/outcomes/XXIDXX
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Demonstrate knowledge and understanding of customer expectations, service and orientation. |
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https://curriculum.nottingham.ac.uk/2026/view/tree/2232/other_modules/XXIDXX
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